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Lipitor. Canadian launch of this #1 drug. So successful, this ad ran for over 5 years!

We helped launch Lipitor, which is now the #1 prescribed cholesterol-lowering drug in Canada. This ad was so successful it ran in major publications such as Time Magazine and The Globe and Mail for more than 5 years. Consumer advertising was supported by innovative medical marketing directed to physicians that included action card holograms, 3D cubes, and brochures with sound chips.