Urban & Co. were Best of CAMA award show winners for two highly customized and innovative marketing pieces. These were a technological first for the industry and part of a larger initiative to drive marketing excellence through the use of technology. The Dekalb print on demand guide featured next-level customization and efficiencies that resulted in precision targeting, one-of-a-kind offers and waste reduction. A second variable data inserts targeting specific individuals with custom marketing messages followed.