Thanks to the Canadian Marketing League for asking me once again to judge this year’s competition featuring PepsiCo’s 7-Up Zero’s case. It’s always energizing to see the work of students across the country and know the future of Marketing is in...
Congratulations to Emily Gomes, Lily Hewitt and Jasmin Zhang for their well-deserved success in the prestigious 2021 RGD Student Awards. I am grateful and appreciative for their kind words of thanks. I’m also reminded of the many talented students I have had the...
It’s been a pleasure to serve on the Advertising Professional Advisory Council for the Pilon School of Business. The engagement with faculty, staff, students as well as interactions with the Board of Governors over many years were always inspiring and rewarding....
We were honoured to judge the 2021 Best of Canadian Agri-Marketing Awards again this year. The last year we entered this show ourselves, we were nominated for an unprecedented 19 awards, winning several, including Best Campaign of the Year. We know what a challenge it...
No Frills is exploring some innovative new advertising techniques and media channels with it’s ‘Haulerverse’ campaign. We recently spoke with The Star about these engaging new approaches. Read the article here.
Can advertising help affect behavioral change as fatigue and frustration sets in with yet another lockdown? What lessons can we learn by studying global advertising and communications around COVID-19? Some thought-provoking dialogue with The Pointer.
